线上线下融合，O2O模式需形成闭循环
In line and line fusion, the O2O mode needs to form a closed cycle
随着网络的飞速发展，O2O发展成另一种方式，反向O2O，即线下到线上，主要核心是利用线下的信息展示渠道(包括二维码等)及各种线下推广活动等，将用户引导至线上。随后可能再由线上到线下的反向转移，促进线下销售。轻质隔墙板行业也需要这种模式，将企业内部资源整合，将卖场与装修更加密切结合。因为产品有体验性，轻质隔墙板产品电商相对其他电商，发展比较困难。所以互联网电商可以先发展，形成一个闭循环，慢慢拉入产品。
With the rapid development of the Internet, O2O has developed into another way. The core of reverse O2O is offline information, including offline information display channels (including two-dimensional code, etc.) and various offline promotion activities. Then there may be a reverse shift from the line to line to promote offline sales. The light partition board industry also needs this model to integrate the internal resources of the enterprise and combine the selling field with the decoration more closely. Because the product has the experience, the light partition board product is more difficult to develop than the other e-commerce. So the Internet business can develop first, form a closed cycle, slowly pull into the product.
重视体验式营销，实现大数据资源共享
Pay attention to experiential marketing and realize the sharing of large data resources
轻质隔墙板自有的特性在于涉及消费金额较大，售后问题比较多，没有统一的标准，最重要的是轻质隔墙板设计的体验感很重要，而这种体验性是互联网没法提供的。增强体验性，这也是未来轻质隔墙板行业创新需要特别重视的问题。
The characteristics of lightweight partition board are related to the large amount of consumption, the more after-sale problems, and no uniform standard. Most importantly, the experience of lightweight partition design is very important, and this experience is not available by the Internet. Enhance the experience, this is the future of light partition board industry innovation needs to pay special attention to the problem.
对于未来的创新，轻质隔墙板企业应该集中通过各种创新营销方式占据市场份额，比如娱乐营销、网络广告、新媒体的运用，打通产业链，实现资源共享，同时建立独有的大数据。对接外部数据为大数据营销、云营销做准备。
For future innovation, lightweight partition board enterprises should focus on all kinds of innovative marketing methods to occupy market share, such as entertainment marketing, Internet advertising, the use of new media, get through the industrial chain, achieve resource sharing, and create unique big data. The butt of external data is prepared for large data marketing and cloud marketing.
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